The Glorious Achievements over 100 Years
CONSUL, a centurial Swiss leading brand dedicates to produce high quality multi-functions mechanical watches, with its persistence in the brand prestige, integration of life, fashionable diversified designs, and quality commodity at affordable price, has won consumer’s trust and respect.
It was in the year 1900 that Fran?ois Huguenin (1864-1940) founded the watch production workshop that was to become CONSUL. Huguenin chose La Chaux-de-Fonds as his base, in the mountains of Neuch?tel, as this was the centre of modern watchmarking. In no other place were production facilities as advanced, one could even say as avant-gard, or the workforce as highly qualified.
All of the brands at the time were concentrating mostly on exporting, because already in 1900 Switzerland exported almost 9,000,000 watches. In 1934, Fran?ois Huguenin handed over the company to his son-in-law Charles Virchaux. This was a very turbulent period marked by the Great Depression and world unemployment, which bore witness to the economic fragility of the times. In order to face these changes, Charles Virchaux modified the company’s structures and concentrated on higher quality products and the emerging markets of the time.
In order to achieve CONSUL’s international ambitions with the objective of distributing its watches on the world market, it was not enough just to supply the customer with good product. Many trips were therefore undertaken across the five continents to set up CONSUL’s watch distribution. In those days trips were veritable expeditions, very long and often dangerous. This explains why Charles-Edouard Virchaux was obliged to sleep under canvass with his watch collection, as there was simply no hotel in Kuwait. Perseverance justified these efforts, because already by the seventies CONSUL products were sold in more than one hundred countries and in all continents and maintain CONSUL honorable reputation in the field of horology accuracy and art over a century.