The Glorious Achievements over 100 Years

The Glorious Achievements over 100 Years

CONSUL, a centurial Swiss leading brand dedicates to produce high quality multi-functions mechanical watches, with its persistence in the brand prestige, integration of life, fashionable diversified designs, and quality commodity at affordable price, has won consumer’s trust and respect.

It was in the year 1900 that Fran?ois Huguenin (1864-1940) founded the watch production workshop that was to become CONSUL.  Huguenin chose La Chaux-de-Fonds as his base, in the mountains of Neuch?tel, as this was the centre of modern watchmarking.  In no other place were production facilities as advanced, one could even say as avant-gard, or the workforce as highly qualified.

All of the brands at the time were concentrating mostly on exporting, because already in 1900 Switzerland exported almost 9,000,000 watches.  In 1934, Fran?ois Huguenin handed over the company to his son-in-law Charles Virchaux.  This was a very turbulent period marked by the Great Depression and world unemployment, which bore witness to the economic fragility of the times.  In order to face these changes, Charles Virchaux modified the company’s structures and concentrated on higher quality products and the emerging markets of the time.

In order to achieve CONSUL’s international ambitions with the objective of distributing its watches on the world market, it was not enough just to supply the customer with good product.  Many trips were therefore undertaken across the five continents to set up CONSUL’s watch distribution.  In those days trips were veritable expeditions, very long and often dangerous.  This explains why Charles-Edouard Virchaux was obliged to sleep under canvass with his watch collection, as there was simply no hotel in Kuwait.  Perseverance justified these efforts, because already by the seventies CONSUL products were sold in more than one hundred countries and in all continents and maintain CONSUL honorable reputation in the field of horology accuracy and art over a century.

About CONSUL

About CONSUL


CONSUL has always been proud of its demonstrated ability to produce to a technically high quality level.

It has also shown itself a front-runner in innovation and is fully prepared to create new dimensions for its product collections.

  • 1900  Fran?ois Huguenin (1864-1940) is starting a watch production shop that will become CONSUL
  • 1904  Beginning of the watch export with the CONSUL brand.
  • 1915  The watch export is already 40% of the CONSUL turnover.
  • 1926  Charles Virchaux, son-in-law of Fran?ois Huguenin, is joining the CONSUL company
  • 1942  Charles-Edouard Virchaux, grand-son of Fran?ois Huguenin, is taking over the company
  • 1946  As of this date, all the CONSUL watches are officially tested.  92% receives the grade “particularly good”
  • 1951-1953  CONSUL won several precision certificates awarded by the Observatory of Neuch?tel.
  • 1955  100% of the CONSUL production officially tested receive the grade “particularly good”.
  • 1962  CONSUL becomes a joint-stock company.
  • 1969  Creation of an Holding company with Girard-Perregaux watch company, Charles-Edouard Virchaux becomes the General Director.
  • 1980  CONSUL was officially introducted in the Asian Market.
  • 1983  Creation of the watch brand “Catamaran”, becoming a division of CONSUL.
  • 1986  CONSUL and its division are moving to Biel / Bienne.
  • 2000  100th anniversary of the CONSUL brand.